5/16/2023 0 Comments Wiki reader producthunt![]() Ryan Hoover emphasized to me that the central Product Hunt team itself conducts these arrangements only rarely, but wouldn’t say how much of the time the curators arrange featured postings for products they’re linked to. Front page promotion is often granted by an insider with connections to the product’s creators or fundersīrowse Product Hunt listings, and reach out to the curators who posted them, and you will find a great many were posted by prior arrangement with the creators. But they can also have complex connections to- and even financial ownership of - the very products they promote. They can be great allies in the discovery of deserving work. They can grant a product the valuable promotion it would be unlikely to receive, were it submitted the way most products are. These aren’t employees or editors or Wikipedia-style domain volunteers they are independent of Product Hunt, entrusted with the power to skip the /upcoming feed at will. Who are these power users? Creators, tastemakers, investors, journalists, entrepreneurs and programmers who Product Hunt has empowered as curators because of their enthusiasm, accomplishments, and influence. According to a former Product Hunt employee, half the products you see on the home page were put there instantly by these greater powered users, without first having to prove their worth alongside the majority of Product Hunt submissions. ![]() It turns out that select users can post directly to the front page, while the far greater number of users without this access can only post to /upcoming. How was he so sure that his product would be promoted to the front page? And exactly when he wanted, and not a day earlier or later - not even an hour? Kanstein focuses at length on the timing of his submission, and the promotional emails that would direct people in his network to visit the site to vote on it when it went live on Product Hunt. It is illuminating, not just for what it includes, but for what it leaves out. Product Hunt community manager Bram Kanstein - who has since left the company - wrote a post earlier this year about how he had launched the #1 most upvoted product of all time on Product Hunt. Half the products on the front page were promoted straight there There is another way to be featured, one that the FAQ omits. Odds are - odds are heavily - that it will end up on an internal list of products ineligible for future consideration.īut that’s the gamble all products face, right? Aren’t we all in the same boat? Which means, your product’s chances can be sunk by any competitor, any alpha tester, any well intentioned friend, or any eager founder obeying Paul Graham’s dictum to “launch when you have a quantum of utility”. Product Hunt’s community manager explained that submitting through the main form, the one that most vetted users see, adds the product to the “/upcoming” page, where it has a chance to earn votes by visitors for a day or two.Īfter that, if it hasn’t been chosen for higher status, it enters an undocumented state in which it can’t be submitted and considered afresh. The blacklist: your app’s likely destination ![]() Most importantly, I learned that by submitting my app to Product Hunt, I had made a grave error. Not everyone would answer every question, but I was able to piece together many things that the FAQ skips over. As I learned more, I contacted its founder, Ryan Hoover, and several longtime Product Hunt employees and insiders. So I reached out at first to one Product Hunt employee. The official FAQ is vague on the process. In fact, it was’t searchable on the site at all. I had indicated several related “collection” categories that my app fit, but it wasn’t in any of those. But the problem was worse: even after my app failed to make the front page, it was never added to the site for anyone to find.
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